Editors are my partners as well as my customers
Having been a managing editor myself, I have a good insight into the necessities of their profession. I provide them with easily readable, reliable reports and stories that come with an ample choice of good quality artwork. These can be easily adapted to the specific characteristics of their publication. Instead of meaningless advertising jingles, they contain exactly the type of information their readers are interested in. I'm also aware of the specific competitive landscape of the individual publications and see to it that arrangements are met.
At the same time, I also work directly for journals, e.g. when they have to plug personnel gaps or when significant distances would result in uneconomically high travel expenses.